本篇將著重從以下幾個(gè)方面向商家進(jìn)行說(shuō)明，并引導(dǎo)商家就著作權(quán)投訴問(wèn)題進(jìn)行合理的申訴：

This article divides into five parts and will provide guidance to business on how to file an appeal for copyright infringement complaints:

一、基礎(chǔ)知識(shí)-什么是著作權(quán)及平臺(tái)責(zé)任

I. Basic knowledge - Definition of copyright and Platform's responsibilities

二、平臺(tái)常見(jiàn)著作權(quán)侵權(quán)場(chǎng)景示例

II. Common copyright infringement scenarios on the Platform

三、關(guān)于著作權(quán)侵權(quán)的平臺(tái)規(guī)則及申訴通道

III. Platform's rules on copyright infringement and appeal channels

四、申訴前準(zhǔn)備-如何查詢投訴方著作權(quán)權(quán)利基礎(chǔ)

IV. Pre-appeal preparation - How to search the complainant's copyright

五、如何準(zhǔn)備著作權(quán)申訴材料 & 如何在商家后臺(tái)發(fā)起被控著作權(quán)侵權(quán)申訴

V. How to prepare appeal material and raise an appeal

一、基礎(chǔ)知識(shí)-什么是著作權(quán)及平臺(tái)責(zé)任

I. Basic knowledge - Definition of copyright and Platform's responsibilities

概念

Definition

著作權(quán)（copyright），是指著作權(quán)人對(duì)文學(xué)、藝術(shù)和科學(xué)作品依法享有的專(zhuān)有權(quán)利。著作權(quán)的對(duì)象是作品，是指文學(xué)、藝術(shù)和科學(xué)領(lǐng)域內(nèi)具有獨(dú)創(chuàng)性并能以某種有形形式復(fù)制的智力成果。

Copyright is a collection of rights legally vested in the author of a literary, artistic or scientific work. Copyright protects original works of authorship in literary, artistic and scientific areas, which are fixed in a tangible medium of expression.

保護(hù)范圍

Scope of protection

根據(jù)《中華人民共和國(guó)著作權(quán)法》及其實(shí)施細(xì)則的相關(guān)規(guī)定，平臺(tái)上出現(xiàn)的文字作品、美術(shù)、攝影作品、試聽(tīng)作品、模型以及計(jì)算機(jī)軟件等作品類(lèi)型，均屬于著作權(quán)法所保護(hù)的范圍。未經(jīng)權(quán)利人授權(quán)，擅自使用受著作權(quán)保護(hù)的作品材料，如文本、照片、視頻、音樂(lè)和軟件，可能構(gòu)成著作權(quán)侵權(quán)。

In accordance with the Copyright Law of the People's Republic of China and its implementation rules, all types of works that appear on the Platform, such as literary, artistic, photographic, audiovisual works, models and computer software, are protected by copyright. Copyright infringement is the use of copyrighted material, such as text, photos, videos, music and software, without permission of the copyright owner.

此外，外國(guó)人、無(wú)國(guó)籍人的作品首先在中國(guó)境內(nèi)出版的，受我國(guó)著作權(quán)法保護(hù)。外國(guó)人、無(wú)國(guó)籍人在中國(guó)境外發(fā)表的作品，根據(jù)其作者所屬?lài)?guó)或經(jīng)常居住國(guó)與中國(guó)簽訂的協(xié)議或共同參加的國(guó)際條約享有的著作權(quán)，受我國(guó)著作權(quán)法保護(hù)。未與中國(guó)簽訂協(xié)議或者共同參加國(guó)際條約的國(guó)家的作者以及無(wú)國(guó)籍人的作品，首次在中國(guó)參加的國(guó)際條約的成員國(guó)出版的，或者在成員國(guó)和非成員國(guó)同時(shí)出版的，亦受我國(guó)著作權(quán)法保護(hù)。

Any work of foreigners and stateless persons which is published for the first time within the territory of China shall be protected by China's copyright law. The copyright enjoyed by foreigners or stateless persons in any of their works under an agreement concluded between China and the country to which the authors belong or in which they have their habitual residences, or under an international treaty to which both countries are parties, shall be protected by China's copyright law. Any work of an author from a country that has not concluded an agreement with China or does not join an international treaty to which China is a party and any work of a stateless person, which is published for the first time in a member country?of an international treaty to which China is a party, or simultaneously published in a member country of the treaty and a non-member country, shall be protected by China's copyright law.

平臺(tái)責(zé)任

Platform's responsibilities

根據(jù)《中華人民共和國(guó)民法典》、《信息網(wǎng)絡(luò)傳播權(quán)保護(hù)條例》、《中華人民共和國(guó)電子商務(wù)法》等相關(guān)法律法規(guī)的規(guī)定，商家利用網(wǎng)絡(luò)服務(wù)實(shí)施侵權(quán)行為的，權(quán)利人有權(quán)通知平臺(tái)采取刪除、屏蔽、斷開(kāi)鏈接等必要措施。商家利用網(wǎng)絡(luò)服務(wù)侵害他人民事權(quán)益，平臺(tái)未采取必要措施的，可能面臨相關(guān)法律責(zé)任；因此，平臺(tái)將依據(jù)相關(guān)法律法規(guī)的規(guī)定，根據(jù)著作權(quán)權(quán)利人的侵權(quán)通知及商家申明內(nèi)容，對(duì)潛在侵犯他人著作權(quán)的行為采取相應(yīng)處理措施。

In accordance with the Civil Code of the People's Republic of China, the Regulations on Protection of Information Network Transmission Rights, the E-commerce Law of the People's Republic of China, and other relevant laws and regulations, if a seller uses network services to infringe upon the rights of others, the right owner has the right to ask the platform to take necessary measures such as deleting, blocking, and disabling the link. A platform may be subject to legal liabilities if it fails to take necessary measures when a seller uses network services to infringe on the civil rights and interests of others.Therefore, the platform will take appropriate measures against potential copyright infringement in accordance with relevant laws and regulations, and the copyright owner's notice of infringement and the seller's statement.

二、平臺(tái)常見(jiàn)著作權(quán)侵權(quán)場(chǎng)景

II. Common copyright infringement scenarios on the Platform

(1) 商品或包裝出現(xiàn)他人享有著作權(quán)的作品信息;

(1) A product or packaging contains copyrighted material of others.

示例1-1：發(fā)布或銷(xiāo)售的產(chǎn)品或其包裝，包含未經(jīng)授權(quán)的受著作權(quán)保護(hù)的作品

Example 1-1: Unauthorized use of a copyrighted work in a product listed or products for sale or its packaging

示例1-2：發(fā)布或銷(xiāo)售的產(chǎn)品或其包裝是侵權(quán)復(fù)制品，即直接復(fù)制了著作權(quán)本身；

Example 1-2: A product listed or products for sale or its packaging is an infringing copy.

(2) 信息頁(yè)面，例如屬性、SKU主圖或詳情頁(yè)，商家未經(jīng)授權(quán)使用第三方享有著作權(quán)的作品。

A seller uses a third party's copyrighted work in the information pages without permission, such as product description, SKU main pages or details pages.

示例1-1：在主圖/SKU/詳情頁(yè)面，未經(jīng)授權(quán)使用第三方享有著作權(quán)的美術(shù)作品等；

Example 1-1: Unauthorized use of a third party's copyrighted artistic work in the main pages/SKUs/details pages.

示例1-2：官網(wǎng)盜圖：在主圖/SKU/詳情頁(yè)面，未經(jīng)授權(quán)使用第三方官網(wǎng)攝影作品；

Image theft: Unauthorized use of the photographic works from a third-party website in the main pages/SKUs/details pages.

三、關(guān)于著作權(quán)侵權(quán)的平臺(tái)規(guī)則及申訴通道：

III. Platform's rules on copyright infringement and appeal channels

（1）平臺(tái)禁止以任何形式的侵犯他人知識(shí)產(chǎn)權(quán)的行為，具體規(guī)則查詢?nèi)肟谌缦?

Any intellectual property right violations are prohibited on the Platform. You can refer to specific rules in the following ways:

a．當(dāng)你是Alibaba.com 跨境交易平臺(tái)商家，煩請(qǐng)查詢：https://rule.alibaba.com/rule/detail/11000392.htm（阿里巴巴國(guó)際站知識(shí)產(chǎn)權(quán)規(guī)則）

1）If you are a seller on Alibaba.com, please refer: https://rule.alibaba.com/rule/detail/11000393.htm

b．當(dāng)你是阿里全球速賣(mài)通商家，煩請(qǐng)查詢

https://sell.aliexpress.com/zh/__pc/ipr_rules.htm （阿里全球速賣(mài)通知識(shí)產(chǎn)權(quán)規(guī)則）

2）If you are a seller on AliExpress.com, please refer：https://sell.aliexpress.com/zh/__pc/77Y4QdcvjD.htm

（2）平臺(tái)處罰規(guī)則：

a. 首次違規(guī)扣0分，建議商家及時(shí)自檢自查，防止二次侵權(quán)及其他處罰；

For first-time violation, you will not receive any penalty points but we recommend business to conduct self-inspection to prevent second violation and other punishments.

b. 其后每次重復(fù)違規(guī)扣 6 分，累計(jì)達(dá)48分的店鋪會(huì)被關(guān)閉賬號(hào)。

For subsequent violations, you will receive 6 penalty points for each violation. A store that accumulates 48 penalty points will be closed.

此外，平臺(tái)有權(quán)對(duì)用戶產(chǎn)品違規(guī)及侵權(quán)行為及用戶店鋪采取相應(yīng)措施，包括但不限于：

a.退回或刪除商品/信息；

b.限制商品發(fā)布；

c.暫時(shí)凍結(jié)賬戶或關(guān)閉賬號(hào)。

對(duì)于關(guān)閉賬號(hào)的用戶，平臺(tái)有權(quán)采取措施防止用戶再次在平臺(tái)登記。

In case of any product violation and infringing act, the Platform has the right to impose punishments, including but not limited to: deleting products/information, restricting the listings of products, temporarily freezing or closing the account. For sellers whose accounts are closed, the Platform has the right to prevent them from signing up again.

注意，如你認(rèn)為自己并不侵權(quán)，希望進(jìn)行申訴，可通過(guò)下列申訴通道進(jìn)行申訴：

Please note that if you believe you do not infringe upon any copyright and want to appeal, you can file an appeal through the following channels:

a. Alibaba.com 平臺(tái)煩請(qǐng)直接點(diǎn)此進(jìn)入申訴通道：https://appeal.alibaba.com/complaint/seller/appeal.htm

On Alibaba.com, please raise the appeal at: https://appeal.alibaba.com/complaint/seller/appeal.htm

b.阿里巴巴全球速賣(mài)通平臺(tái)，直接點(diǎn)此進(jìn)入申訴通道：https://appeal.aliexpress.com/complaint/seller/appeal.htm

On Alibaba.com, please raise the appeal at: https://appeal.alibaba.com/complaint/seller/appeal.htm

四、申訴前準(zhǔn)備-如何查詢投訴方著作權(quán)權(quán)利資質(zhì)：

IV. Pre-appeal preparation - How to search the complainant's copyright qualification

（1）直接下載：你可以從平臺(tái)提醒你的【侵權(quán)申訴頁(yè)面-知識(shí)產(chǎn)權(quán)附件-下載附件】直接下載投訴方著作權(quán)聲明函或登記證書(shū)：

Download directly: Access the Appeal page sent by the Platform, go to Intellectual property Attachment - Download Attachment, and download the complainant's copyright notice or registration certificate:

 （2）公開(kāi)在線查詢：

2) Search online:

針對(duì)中國(guó)境內(nèi)的著作權(quán)登記證書(shū)，您可以通過(guò)【侵權(quán)申訴頁(yè)面-知識(shí)產(chǎn)權(quán)編號(hào)】獲得投訴方著作權(quán)登記編號(hào)，并在公開(kāi)網(wǎng)站核實(shí)該著作權(quán)登記證書(shū)真?zhèn)危?

中國(guó)著作權(quán)登記查詢：http://qgzpdj.ccopyright.com.cn/（全國(guó)作品登記信息數(shù)據(jù)庫(kù)管理平臺(tái)）

For copyright registration certificates in China, please access Appeal page - Intellectual Property Number to obtain the complainant's copyright registration number and authenticate the copyright registration certificate on a public website.

Chinese copyright registration query: http://qgzpdj.ccopyright.com.cn/ (National Copyright Registration Database Management Platform)

中國(guó)香港、臺(tái)灣及部分境外國(guó)家公開(kāi)查詢?nèi)肟?，僅供參考：

The following are the public portals to search for copyright in Hong Kong, Taiwan, and some foreign countries (for reference only):

中國(guó)香港知識(shí)產(chǎn)權(quán)署（商標(biāo)、專(zhuān)利、版權(quán)、外觀設(shè)計(jì)）:https://www.ipd.gov.hk/chi/home.htm

Intellectual Property Department of the HKSAR (trademark, patent, copyright, and design): https://www.ipd.gov.hk/chi/home.htm

中國(guó)臺(tái)灣智慧財(cái)產(chǎn)局：https://www.tips.org.tw

Taiwan Intellectual Property Office: https://www.tips.org.tw

Australia澳大利亞版權(quán)管理部門(mén)：https://www.communications.gov.au/what-we-do/copyright

Australian copyright administration department: https://www.communications.gov.au/what-we-do/copyright

Canada加拿大知識(shí)產(chǎn)權(quán)（專(zhuān)利、商標(biāo)、版權(quán)、外觀設(shè)計(jì)）檢索：http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00012.html

Canadian intellectual property databases (patent, trademark, copyright, design): http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00012.html

England英國(guó)知識(shí)產(chǎn)權(quán)局（專(zhuān)利、商標(biāo)、版權(quán)、外觀設(shè)計(jì)）:

https://www.gov.uk/government/organisations/intellectual-property-office

U.K. Intellectual Property Office (patent, trademark, copyright, design): https://www.gov.uk/government/organisations/intellectual-property-office

Korea韓國(guó)著作權(quán)委員會(huì)KCC：https://www.copyright.or.kr/eng/main.do

Korea Copyright Commission: https://www.copyright.or.kr/eng/main.do

Japan日本文化廳：https://www.bunka.go.jp/english/index.html

Agency for Cultural Affairs, Government of Japan: https://www.bunka.go.jp/english/index.html

America美國(guó)版權(quán)檢索：https://www.copyright.gov

U.S. Copyright Office: https://www.copyright.gov

（3）官網(wǎng)盜圖

針對(duì)官網(wǎng)盜圖類(lèi)的投訴，你可以從【侵權(quán)申訴頁(yè)面-知識(shí)產(chǎn)權(quán)名稱(chēng)】等獲得投訴方官網(wǎng)網(wǎng)址，在投訴方官網(wǎng)圖片中核實(shí)

For image theft complaints, please access Appeal page - Intellectual Property Name to check the complainant's website and authenticate the image.

五、如果被投訴侵犯他人著作權(quán)，應(yīng)當(dāng)如何申訴？需要準(zhǔn)備哪些申訴材料？

V. How to file an appeal against a copyright infringement complaint? What material should you prepare?

若您的商品被指控侵犯他人著作權(quán)，您可采取包括但不限于以下方式來(lái)進(jìn)行申訴：

If you received a copyright infringement complaint, you can file an appeal in different ways including but not limited to the following ways: